Paid Ads

More of the right people finding you, at a cost you can see

 Referrals are steady, but you want more of the right people finding you on purpose. Maybe you've tried ads and watched the money disappear, or you've got great content but no one running it with a plan. Paid Ads puts an experienced team on the part that decides whether ads pay off: the research before you spend, the build, and the weekly work of moving money toward what's working.


Starting at $1,500 per month, per channel, for ad budgets up to $3,000 a month, plus a one-time $750 setup fee. Ad spend is separate.

Founder smiling at his phone as new inquiries come in

 - What it is

What is Rishari's Paid Ads package?

Paid Ads is a monthly ad management service for one channel. We research your market, review your account, build the campaigns and tracking, and then monitor and optimize them weekly. You provide the ads (the images, video, and copy), and you set the ad spend, which is the money that goes to the ad platform. Our fee covers the people and the work. It's built for founders whose website already books calls and who want an expert to run the campaigns that send people there.

 - How it works

How does the Paid Ads package work?

01

We study the market before you spend a dollar

We look at who you want to reach, what your competitors are running, and which searches or audiences are worth paying for. If you've run ads before, we review your old account to see what worked and what wasted money. We also review the page your ads will send people to, and if it would lose clicks, we tell you what to fix before anything launches.

02

We build the campaigns and set up tracking

We set up the account, structure the campaigns, choose the targeting, and load your ads in the formats the platform needs. Then we set up tracking so every call, form, and booking gets counted, because without it nobody can tell you what's working. You approve everything before it goes live.

03

We check them every week and make changes

Ads drift. Costs creep up, and people get tired of seeing the same thing. Every week we review the numbers, shift budget toward what brings in leads, pause what doesn't, and adjust targeting and bids. When fresh ads would help, we tell you exactly what to make next.

04

We report in plain English

Once a month, you get what you spent, what came in, and what we're changing next. No dashboard to decode. If the numbers are bad, the report says so and says why.

What's Included

Research on your audience, competitors, and any past ad accounts. A review of your landing page with clear fixes before launch. Campaign build with conversion tracking. Weekly monitoring and optimization. A monthly report in plain English. One channel per fee, for ad budgets up to $3,000/month. Three months to start, then month-to-month.

What's not Included

Making the ads. The images, video, and copy come from you or from us if you add the Founder Voice System or choose the Growth or All-In tier of the Growth Partner. You can make landing page changes, or we can include them in the Brand & Website Build. Ad spend is separate from our fee, and you set it.

 - Who it is for

Who is Paid Ads for?

Founders whose website already books calls and who have ads, or content that can become ads, are ready to run. You want someone who knows the platforms, is running them with a plan, and you'd rather not learn bidding strategy at 11 pm. If your site isn't ready for traffic, we'll say so and point you to the Growth Roadmap  or the Brand & Website Build first.

 - Straight answers

Questions founders ask about Paid Ads

  • How much does Paid Ads cost?

    $1,500 per month, per channel, for ad budgets up to $3,000 a month. The first month also includes a one-time $750 setup fee for the research and build, so month one is $2,750 and every month after is $2,000. If your budget is higher or grows past $3,000, we'll quote the fee on the call and send the new number in writing before anything changes. Ad spend is separate.

  • What does the $750 setup fee cover?

    The work before your first ad runs: researching your market, reviewing any past ad accounts and your landing page, structuring the campaigns, and setting up tracking. It's charged once per channel in the first month.

  • Do you make the ads?

    Not in this package. You bring the images, video, and copy, and we load them into the campaigns and tell you what's working so you know what to make next. If you'd like us to make them, add the Founder Voice System or choose the Growth or All-In tier of the Growth Partner.

  • How much should I spend on the ads themselves?

    Enough to learn something in the first month. We'll give you a number on the call based on your business and the channel. It's your money and your call. Our fee stays the same up to $3,000 a month in spend, so you can test and adjust without the invoice moving.

  • What does "per channel" mean?

    One platform, like search or social. Most founders start with one and add a second once the first is working. Each channel has its own fee because it has its own campaigns, testing, and reporting.

  • Why not just hire a freelancer to run my ads?

    You can, and some are great. With us, you get a team that runs ads inside real companies, checks your account every week instead of when something breaks, and reports in words you don't have to decode.

  • Is there a contract?

    Three months to start, then month-to-month. Ads need a few weeks to learn, and three months gives us enough data to tell you honestly whether the channel is worth it.

Ready to get found on purpose?

Book a call. Send us your site and tell us who you want more of. We'll tell you whether your page is ready for ads and which channel to start with.